The esfiha is a baked dough, usually round with slightly raised edges, topped with filling before going into the oven. Its origin lies in Arab cuisine, especially in traditional recipes made with dough and seasoned meat. In Brazil, however, it has gained its own identity, with new flavors, formats, and ways of consumption.

In Brazil, the open esfiha is very popular as a practical, affordable food made for sharing. It appears at family gatherings, parties, nights with friends, delivery orders, quick snacks, and informal moments. It is common for Brazilian consumers to order several units in different flavors, such as beef, cheese, chicken, spinach, calabrese, pepperoni, and sweet options.